1. Get your blog looking nice
OK, I know you’re itching to get started writing but if your site
looks like a dogs dinner, no-one is going to be impressed when they
reach it. Invest a little bit of time in choosing a theme that looks
attractive but at the same time isn’t cluttered. Not too many people
enjoy reading red text on a green background for instance. If you’re not
sure, stick with a plain but stylish design rather than try to force
too many design elements into a cramped space.
2. Check the setup is OK
By this I mean things like “permalinks” which dictate how the pages
on your blog are named. They’re not intuitive by default on WordPress,
so change your permalink structure to a custom one that reads
/%postname%/
Other settings should also be checked such as how often each post is
pinged (once is preferable) and where it’s pinged to – you can download
lists of different ping services but don’t go over the top on these as
most of the main sites ping the minor ones anyway. Pinging is an easy
way of telling the search engines you’ve written something new and you
should see the spiders crawling all over your new content when you write
it.
3. Submit your feed
Yes, I know, this still isn’t writing content! You automatically have
an RSS feed when you create a blog – it’s usually just the main url
followed by /feed/
Submit this to the main feed sites and they’ll get the word out from
your blog to other places in the blogosphere, helping you to publicise
your blog and make it more popular.
4. Don’t drone on
Keep your posts to a reasonable length. This will depend a bit on
your personality and also the topic you’re covering but it’s better to
keep things concise that drone on for what seems like War and Peace.
Split long paragraphs up. Use bullet points. Use videos and images. Make
your page interesting so that even if it is a long post, it doesn’t
seem that way because your readers have become engrossed in what you
have to say.
5. Make your titles interesting
If your titles sound like something out of your school English
lesson, chances are that they’re boring. Remember that your titles are
the first thing your readers will see, either on your blog or when they
find you in the search engines. The more interesting your title, the
more likely people are to click on it. Of course, your blog article then
has to live up to the promise of the title but that should be easy
enough as you’ve already given yourself a good starting point.
~@~
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